Using a Web3 name for a business or project
A Web3 name suits some parts of a business well and others not at all. Here is how to tell which is which.
A Web3 name suits some parts of a business well and others not at all. Here is how to tell which is which.
One readable address for invoices, a tip page or a shop counter, in place of a long string that is easy to mistype.
A name that says what the project is, held in a wallet the team controls, is easier to share than a raw address.
A name on the matching ending tells people which community or activity it belongs to.
A Web3 name is not email, not hosting and not a normal website address. Search engines list normal domains. Customers type normal domains. Most browsers do not open a Web3 name without an extension. Keep your normal domain for the website and for email, and add the Web3 name as an additional address.
It also does not make a business more trustworthy by itself. A name proves control of a wallet, not who stands behind it.
A name held in one person’s private wallet leaves the business dependent on that person. Use a wallet the business controls and name the people who can access it.
Agree where the recovery phrase is kept and who knows. Guide 09 describes safe storage.
A receiving address first, then a website record if it helps. Guide 04 covers the order.
On cards and invoices, show the normal domain and the Web3 name side by side.
Note when the name was bought, from which provider and which wallet holds it, as you would for any other asset.
Do not present a Web3 name to customers as proof of security, a licence or a return on anything. State what it is: an additional address for payments and identity.
Yes. Anyone who controls a wallet can hold one. A company should use a wallet it controls rather than an employee’s personal wallet.
No. Search engines rank the website on a normal domain. A Web3 name does not add to that ranking.
They need a wallet that can read the naming system, and a network you accept. Keep the full address available for anyone whose wallet cannot read the name.
If the name is in a wallet only they control, the business may lose it. Move it to a business wallet before it becomes a problem. Guide 07 covers the transfer.
If your name uses a script other than Latin, there are a few extra things to check.